Development and Commercialisation
The Path to Commercialisation is a guide for planning an early stage innovation project. The purpose of the guide is to stimulate thinking on the tasks, activities and problems that need to be overcome on the path to commercialisation.
Page Index
The Path to Commercialisation
The Path to Commercialisation is a guide for planning an early stage innovation project. The purpose of the guide is to stimulate thinking on the tasks, activities and problems that need to be overcome on the path to commercialisation.
Topics covered in include:
- Idea or concept
- Marketing need
- Planning the development
- Undertaking research and development
- Commercialisation strategy and developing a business model
- Review and refinement
- Training and demonstration
- Making sales
The document is available in the right hand pane.
